Google expands Vehicle Listing Ads to new markets

Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Denmark, and France.

Previously only available in open beta in the U.S., Canada, and Australia, VLA will also soon be rolled out to the Netherlands, Italy, and Spain by the end of the second quarter of the year.

Why we care. If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads.

What are VLA? Google’s Vehicle Listing Ads enable auto advertisers to display their full inventory directly to consumers searching for vehicles on Google. This format provides key information such as images, make, model, price, mileage, and advertiser details within search results, facilitating connections with interested buyers and generating qualified leads.

Clicking on a VLA directs customers to the vehicle description page on your website. Here, they can take further actions such as contacting the dealer, filling out a lead form, and more, prior to visiting the dealership.

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