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Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.

This AI-driven strategy promises to help advertisers drive more revenue and improve return on investment (ROI) across their Microsoft Advertising campaigns.

Driving Results with Maximize Conversion Value

Maximize Conversion Value is an automated bidding strategy designed to help advertisers focus on the most important metric: revenue. By analyzing real-time data and bidding signals, the strategy aims to get the most out of your budget by prioritizing high-value conversions.

How to Set It Up

Implementing the Maximize Conversion Value bid strategy is simple:

  1. Navigate to the bid strategy section of your search or shopping campaign.
  2. Select “Maximize Conversion Value” from the dropdown menu.
  3. Optionally, set a Target ROAS (return on ad spend) to further refine your goals.

Prerequisites for Success

Microsoft emphasizes that robust conversion tracking is necessary for optimal performance with this strategy. Implement Universal Event Tracking (UET) and/or offline conversion tracking to accurately measure your campaign results.

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